Almost every area of skilled workers has one or more contests that are globally recognized. The chefs, hair stylists, fashion stylists/designers, artists, etc. With this intent, the founder of AFMUA has decided to come up with this contest to provide an opportunity for makeup artists to demonstrate their skills and challenge themselves with their creativity, thereby putting them in the spotlight where they can be seen and celebrated by the global community.

Our mission is to offer support to the marginalized in the beauty industry in Africa and create a means of networking amongst industry stakeholders within the region and beyond. AFMUA‘s mission is to recognize excellence, talent, and creativity in Africa’s beauty industry artisans, regardless of who they are, where they come from, or who their clients are.


The AFMUA contest which is known as Africa’s Finest Makeup Artist is a contest that seeks to elevate makeup artists in Africa. We want to empower talents with the values and opportunities they need to grow and build their brand in the global beauty market. It is a makeup competition that is focused exclusively on celebrating the work of makeup artisans from all over Africa and the diaspora at large. AFMUA contest is created to give every makeup artist an equal opportunity to shine and become global.


(AFMUA Prizes)

As earlier stated, AFMUA seeks to put African Makeup artists in a place where they can be seen and recognized by the global market and empower them with ideas and opportunities. Apart from these, other benefits come out of participating in and winning the AFMUA contest. Cash and other makeup items will be given to the winners, from the 1st to the 5th position as follows;

AFMUA OVERALL WINNER GOES HOME WITH: A cash price of #550,000, Neewer 2 pieces bi-colour 660 LED video light and stand kit, professional makeup chairs, and a professional makeup case filled with makeup goodies from unique brands.

1ST RUNNER UP GOES HOME WITH: A cash price of #200,000, a portable makeup case, and makeup goodies from luxurious brands.

2ND RUNNER UP GOES HOME WITH: A cash price of #100,000, a makeup train case, and makeup goodies from luxurious makeup brands.

3RD RUNNER UP GOES HOME WITH: A cash price of #65,000, a makeup train case, and makeup goodies from luxurious brands.

4TH RUNNER UP GOES HOME WITH: A cash price of #50,000, a Makeup train case, and makeup goodies from luxurious brands.


Who can Participate?

No matter your experience, level, or where you’re from, whether you work in a high-profile salon/studio, you are a makeup influencer creating content in your bedroom, or even an online mobile makeup artist, this contest is for you. AFMUA is giving an equal platform for everyone to shine, so long as you know the art of makeup; how to use your brushes, palette, foundations, bronzers, and any other makeup item to bring out a perfectly beautiful work of art on the body.

Yes! That’s right. It’s for all makeup artists out there who are Africans, no matter where you are in the world.


The Africa’s Finest Makeup Artist Contest is an online makeup contest to mentor and showcase raw talent in the makeup industry in Africa. So yes, everything from registration to the competition itself, the judging and announcement of results at different stages, to the final announcement of the winner will all be done online. Now you don’t have to move an inch from whatever location you are at, you can still participate and be on the global scene.

Simply click on this link and follow the option to register for the AFMUA contest. 

At AFMUA, it doesn’t matter who you are, what products you use, where you come from, or how many followers you have. This is a makeup contest where an amateur is judged the same as a pro because you will be judged solely on the artistry you submit. 

Apply for AFMUA today and become an internationally recognized award-winning makeup artist, the first of its kind on the continent.

Visit our website, @afmua_ltd, or AFMUA for more details.

Meet The Team

Elohor Akporehe

(Founder of AFMUA)









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